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| 2/26/2010 |
For Immediate Release Contact: 800-927-0517 ext. 101 February 2010 TBBMG Attracts Diverse Clients, Offers Growing Social Media Services Dallas/Ft. Worth, TX—For over 20 years The B & B Media Group has been helping authors and speakers deliver their message around the world. This year TBBMG’s clientele and services have grown in both quantity and diversity. The company’s current client roster includes non-fiction and fiction authors, independent published books, documentary films and theatrical releases, and public relations for ministries/organizations. In addition, TBBMG’s PR services have expanded to include advising clients on the ever-changing world of social media and blogging and incorporating new media into all PR campaigns. One of TBBMG’s newest clients is EGMFilms, a production company that has released several documentaries including The Grandfathers and Miss HIV. The Grandfathers was recently featured at the first ever Mission Fest Film Festival, held in Vancouver. On February 25, Miss HIV will be screened at UCLA. Upcoming events include the debut of Little Town of Bethlehem, a moving documentary about the non-violent movement in Israel and Palestine. “The team of filmmakers at EthnoGraphic Media brings awareness to some of the crucial issues of our time,” says TBBMG President and CEO TBBMG is also representing Ambrose Video on the DVD release of the popular BBC documentary A History of Christianity. The six-part series is co-produced by the BBC, the Open University, and Jerusalem Productions and presented by Diarmaid MacCulloch, one of the world’s leading historians and Professor of History of the Church and Fellow at St. Cross College, Oxford. As MacCulloch reveals the true history of Christianity, he explores the question, “What does it really mean to be a Christian?” Through The Barnabas Agency (TBA), TBBMG’s public relations and personal management arm, the company served as literary agent for The Black-White Achievement Gap: Why Closing It Is the Greatest Civil Rights Issue of Our Time (Amacom, 2010), by former U.S. Secretary of Education Dr. Rod Paige and renowned educator Dr. Elaine Witty. The firm is also handling publicity for the new release.
TBBMG also produces and delivers high quality radio programming for a select clientele including author and speaker Ramesh Richards. In the past months, TBBMG has increased the airings of his daily one-minute program, LifeRocks, from 1 station to 46 stations. Over the past year, TBBMG has been especially active in helping clients set up websites and blogs as well as coordinating their social media. Perhaps the most notable social media campaign is the ongoing effort to promote Jesus… No Greater Love. TBBMG plays a critical role in shaping the promotional strategy for the project and has been on board since creator Bruce Marchiano first went public with his vision for the Jesus film that will reach the next generation. Now the God-given vision has become a growing movement that is energizing the church through a social media blitz reaching Facebook, Twitter, and a host of other online tools including a podcast with David Middlebrook of The Church Law Group. “If the growing influence of social media has taught us anything, it’s that we are living in a viral age, when individuals have a greater influence on the recognized value of a product than ever before, and word-of-mouth support can become a genuine movement in the time it takes to post a status update,” states Diane Morrow, TBBMG Vice President of Public Relations. As a company, The B&B Media Group is increasing its own online presence. Media and consumers alike can visit TBBMG’s Business as UNusual blog for daily posts on current clients. Updates include the latest news and announcements from clients, press releases on new releases, author Q&As, announcements of uReadBooks programs and book trailers. Blog updates are also available as they happen through the company’s Facebook fan page. The B&B Media Group and uReadBooks continue to grow through the focused efforts of TBBMG staff. Media suggestions are also available through the company’s Twitter at http://twitter.com/TBBMediaGroup. With an ever growing list of quality bloggers, TBBMG will also be hosting more contests to spread the word about new releases via social networking channels. The first contest of the year is focused around William Moss’ book, Finding Inner Peace During Troubled Times. The blog contest is just one facet of a far-reaching campaign that includes ads in Episcopal Life, Living Church, Christian Retailing, and Christian Post and an email blast with Guideposts. While TBBMG has expanded social media services to clients, the company’s expertise in traditional publicity continues to bring real results. This past year, TBBMG provided publicity services for If God is Good by Randy Alcorn and You Were Born for This by Bruce Wilkinson. TBBMG arranged 13 national interviews for Alcorn, including appearances on Janet Parshall’s America, Family Life Today, American Family Radio’s In the Fight and Today’s Issues, Moody Broadcasting Network’s Chris Fabry Live, Prime Time America, Talk it Over and several others. Bruce Wilkinson appeared in many national interviews including Christian Radio Magazine, Don Moen and Friends, American Family Radio Today’s Issues and Iron Sharpens Iron Ministries’ Man 2 Man Express. “As a culture, the way we consume information is constantly changing. While it’s important for us as a company to predict and navigate those changes, at the end of the day, our job is not to be trendy but to bring results,” Jacobson says. “By offering a combination of traditional and social media publicity, we are giving our clients the best of both worlds.” In spite of the country’s lingering economic hardships, the past year has been a fruitful one for TBBMG. “We are so thankful for the long-standing relationships we have built with our clients in the publishing industry and for the new opportunities that have come our way,” Jacobson says. “We are looking forward to a great year.” |
This year TBBMG also debuted 