In the wake of the great stock market meltdown of 2008-2009, many people are rethinking the way they invest their money. In his new book, Good Returns: Making Money by Morally Responsible Investing, author and Chartered Investment Counselor George P. Schwartz, CFA, calls Christians and conservatives to pursue a portfolio that reflects their values. “When you buy stock in a company, you are not just holding a piece of paper. You become part owner of that company, and that role includes some rights and responsibilities,” says Schwartz. “Your financial investment is supporting something, and you need to do the research to ensure that you are not supporting or tacitly agreeing to activities that are morally abhorrent to you.”